Pulling from a mix of old New York Cafe and a bright Italian cafe, we balanced the branding with a script driven logo and clean minimal typography. It integrates with the lush, plant-filled space and the use of pink, mustard and blue bring in the natural and warm elements the founder, Mary Amato needed to start the restaurant. We worked directly with Mary to make sure she had a system she could update easily, and allow her to focus on growing the business and making food that looks good, tastes good and gives you an extra nutrition boost. 


Brand Collateral Photographed by Kelly Shea